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Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year and paired it with a seven-color palette. The company says its annual selection draws on design expertise and architectural trend analysis; it has not provided sales forecasts or specific guidance on how the colors will be used across projects.
Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year, introducing the green shade alongside a coordinated palette of seven additional colors for residential and commercial design. The announcement, reported by Hardware Retailing on October 14, gives homeowners and industry professionals a new set of colors to consider for projects planned for 2027.
The company describes Webster Green as a composed green that combines a sense of stability with optimistic energy. Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing, said the company’s focus for 2027 was the green family. She said variations of green showed staying power as the team considered past, present and future color trends.
The accompanying palette includes White Down OC-131, an off-white; Nelson Blue CW-635, a pale blue; Shakespeare Tan 228, a golden neutral; and Antique Copper 1169, a warm brown. The other selections are Wild Aster 1240, a pink with pale-gray notes; Durango 2137-30, a deep neutral with olive tones; and Townsend Harbor Brown HC-64, described as a burgundy.
Benjamin Moore presents the eight colors as a collection that can be used together or individually. The announcement does not prescribe particular rooms, finishes or combinations, leaving application to designers, retailers and customers.
A Palette for 2027 Projects
The announcement offers homeowners, interior designers, contractors and paint retailers a new reference point for color planning. A named color and companion palette can help shape discussions about paint choices, furnishings and finishes, particularly for projects scheduled around the coming year. The collection also gives retailers a defined group of colors to feature in displays and customer consultations.
Its wider influence is not yet measurable from the announcement alone. Benjamin Moore says its previous selections have influenced residential and commercial design standards in North America and 74 countries globally, but the source report does not provide independent evidence or figures showing the impact of those selections. The 2027 palette should be understood as the company’s forecast and design offering, not as proof that the colors will be widely adopted.
Benjamin Moore Webster Green paint
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How Benjamin Moore Selects Colors
Benjamin Moore says its annual Color of the Year selection is developed by the company’s Color Marketing Team, drawing on decades of design expertise and architectural trend analysis. For 2027, the team focused on green and selected Webster Green as the lead shade, with seven colors from the company’s existing library forming the broader Color Trends palette.
The announcement connects the choice to Benjamin Moore’s view that green variations have staying power across past, present and future trends. That is the company’s stated rationale; the report does not detail the research methods, markets or consumer data used in the analysis. The palette builds on earlier annual selections, though the source does not name those colors or compare their performance with this year’s choices.
“For 2027, our focus centered on the green color family. When we looked across the past, present and future of color trends, variations on green consistently demonstrated remarkable staying power.”
— Andrea Magno, Benjamin Moore vice president of brand, color and integrated marketing
color palette for interior design 2027
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Adoption and Practical Uses Remain Open
The announcement does not say how many customers or design professionals are expected to use Webster Green, nor does it provide sales projections, market research figures or a timetable for measuring the palette’s performance. It also does not identify specific product formats, finishes, pricing or availability details tied to the announcement. Those details may vary by retailer and market.
Benjamin Moore’s descriptions of the colors and their trend relevance are the company’s own characterizations. The report does not include views from independent designers, competing paint brands or industry researchers, and it offers no evidence that the shades will become standards across the sector. How the colors look in a finished space can also depend on lighting, materials and surrounding colors; no project-specific guidance is included in the source.
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Retail and Design Rollout Details
Customers and professionals can use the named shades as a starting point for exploring the 2027 palette through Benjamin Moore and its retailers. The source report does not give a schedule for displays, sample availability or other rollout events, so those arrangements remain unconfirmed. Homeowners planning a project may need to check with local retailers for current product and sampling details.
Further information from Benjamin Moore could clarify how the company expects the palette to be applied, where it will be promoted and whether it will share more detail about the selection process. Until then, the confirmed development is the designation of Webster Green HC-130 and the introduction of seven companion colors.
complementary paint colors for walls
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Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Webster Green HC-130 is Benjamin Moore’s 2027 Color of the Year. The company describes it as a green that pairs stability with optimistic energy.
Which colors are included in the 2027 palette?
The seven companion shades are White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64.
Why did Benjamin Moore choose a green shade?
Andrea Magno said the Color Marketing Team focused on the green family because variations of green showed staying power across past, present and future color trends. That is Benjamin Moore’s stated rationale.
Does Benjamin Moore say how to use the palette?
The company says the shades can work together or as standalone colors, but the announcement does not offer specific room-by-room recommendations or required combinations.
When will the colors be available?
The source report does not give a product or sampling schedule. Customers should check with Benjamin Moore or local retailers for availability details in their area.
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