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Benjamin Moore named Webster Green HC-130 its 2027 Color of the Year. The mid-tone green comes from the company’s Historical Colors collection, and the announcement follows a 2026 selection of the charcoal-leaning neutral Silhouette AF-655.
Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year, selecting a mid-tone green from its Historical Colors collection. The choice marks a shift from the brand’s 2026 pick, Silhouette AF-655, a neutral with deep charcoal undertones, and reflects the company’s stated focus on the green color family for 2027.
The company describes Webster Green as a shade that combines the depth of a jewel tone with a soft, powdery quality. Benjamin Moore says its rich olive and deep blue-gray undertones make it adaptable across different settings. The brand’s lookbook pairs it with Nelson Blue, Wild Aster and Townsend Harbor Brown, presenting the colors as a palette that can work together.
Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing, said the company focused on the green color family when considering color trends across past, present and future. She described green as having staying power and characterized Webster Green as a mid-tone that connects historical references with current interiors.
Webster Green was already part of Benjamin Moore’s Historical Colors collection. The company says that collection launched in 1976 and drew inspiration from 18th- and 19th-century design trends that shaped North American architecture. Its selection for the annual color title gives an existing historical shade a higher profile rather than introducing a new color, according to the source report.
A Historical Green Takes the Spotlight
The selection gives homeowners, designers and retailers a clear signal of the color direction Benjamin Moore is promoting for 2027. For people planning a room update, Webster Green offers a more saturated option than the brand’s prior year’s neutral, while the suggested companion colors provide a starting point for coordinating walls, furnishings and finishes.
The announcement also puts Benjamin Moore’s annual choice within a broader design conversation: House Beautiful reports that other paint brands have also named green shades for their 2027 color selections. The source does not provide a full list or direct comparisons, so the extent of agreement across the industry is not established here. Benjamin Moore’s stated reasoning is that green can feel both stable and optimistic, but those descriptions are the company’s interpretation, not a measured forecast of consumer preferences.
For the brand, choosing a shade from a collection tied to historic design helps connect the trend announcement with an established catalog. The pick may appeal to customers seeking a color with a traditional reference that can still be used in contemporary spaces. The announcement itself does not establish how widely the color will be adopted or how it will perform in homes.
Benjamin Moore Webster Green HC-130 paint
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From Silhouette to Webster Green
Benjamin Moore’s 2026 Color of the Year was Silhouette AF-655, which House Beautiful described as an elevated neutral with deep charcoal undertones. The 2027 selection moves to green, though the company presents Webster Green as a mid-tone rather than an especially bright or pale version of the color family.
The shade’s historical association predates this announcement. Benjamin Moore’s Historical Colors collection began in 1976, the year of the U.S. bicentennial, and was inspired by design trends from the 18th and 19th centuries. That collection background is relevant to the company’s framing of Webster Green as familiar and rooted in architectural history, but it does not mean the color is limited to period-style rooms. The brand’s own palette examples pair it with several other hues to suggest different combinations.
“When we looked across the past, present, and future of color trends, variations on green consistently demonstrated remarkable staying power.”
— Andrea Magno, Benjamin Moore vice president of brand, color and integrated marketing
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Adoption and Color Pairings Remain Open
The announcement does not say how many consumers or designers are expected to use Webster Green, nor does it report sales forecasts or market research supporting the choice. The language about staying power, stability and optimism represents Benjamin Moore’s rationale for the selection.
It is also unclear from the source report how Webster Green will appear across different lighting conditions, surfaces or product finishes. The listed companion shades are examples from the company’s lookbook, not evidence that they are required pairings. House Beautiful reports that other paint brands have selected greens for 2027, but provides no detailed comparison of those colors or their selection criteria.
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Look for 2027 Palette Guidance
Benjamin Moore’s published lookbook provides the immediate next point of reference for people considering the color, with Nelson Blue, Wild Aster and Townsend Harbor Brown shown alongside Webster Green. Customers can use the brand’s product information and color samples to evaluate the shade in their own spaces; the announcement does not specify a schedule for additional 2027 palette releases or events.
Further details about how Benjamin Moore plans to feature Webster Green, and whether the company will publish additional combinations or design guidance, were not included in the report. The next developments to watch are any follow-up materials from the brand and how designers and retailers respond to the selection as 2027 approaches.
Benjamin Moore color of the year 2027
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Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
It is Webster Green HC-130, a mid-tone green in Benjamin Moore’s Historical Colors collection.
How is Webster Green described?
Benjamin Moore describes it as a green with rich olive and deep blue-gray undertones, combining jewel-tone depth with a soft, powdery quality.
What colors does Benjamin Moore pair with Webster Green?
The company’s lookbook shows it with Nelson Blue, Wild Aster and Townsend Harbor Brown. These are example pairings, not stated requirements.
What was Benjamin Moore’s 2026 Color of the Year?
The 2026 selection was Silhouette AF-655, described in the source report as a neutral with deep charcoal undertones.
Is Webster Green a newly created color?
No. The source report says Webster Green was already part of Benjamin Moore’s Historical Colors collection, which launched in 1976.
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