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The Atlanta Hawks and State Farm Arena announced a multiyear partnership naming The Home Depot their official home improvement partner. The deal includes arena branding, fan activities, Hawks and College Park Skyhawks content and community programs focused on youth engagement and career exposure.
The Atlanta Hawks and State Farm Arena have announced a multiyear partnership with The Home Depot, naming the Atlanta-based retailer their official home improvement partner and adding its branding to arena features, team content and community programs. The agreement also covers the Hawks’ NBA G League affiliate, the College Park Skyhawks.
The deal includes naming rights for the Atlanta Hawks Fan Zone, the arena’s interactive fan destination, and Harry the Hawk’s Nest, Built by The Home Depot. The retailer will also appear on static and digital signage around State Farm Arena, including the 200-Level Impact Board, courtside and concourse LED displays and the arena’s digital marquee. The agreement includes integrations with in-game shot tracking and statistics, according to the announcement reported by Hardware Retailing.
Fans will see the partnership through “Build the Noise,” a hammer-stick giveaway planned for all 41 regular-season home games and each Hawks playoff home game. The Home Depot will also present the Hawks Value Pack ticket offer, the team’s “Built in the G” YouTube series and the roster page on Hawks.com.
The agreement extends to the College Park Skyhawks through branding, community ticketing and talent appearances. Its community programming includes My Dreams Realized, a student engagement effort with Atlanta Public Schools that introduces students to construction, design and skilled-trade careers. A Future City Exposure Day and field-based learning experiences are part of that program. Another initiative, the Community Court Tour, pairs summer basketball and fitness clinics for children ages 6 to 16 with Saturday Kids Workshop DIY builds.
A Wider Role Across Atlanta Basketball
The partnership gives The Home Depot visibility across Hawks games, arena features and team media, while connecting the retailer’s sponsorship to youth programming and career exposure. For fans, the most immediate changes are branded arena spaces, the season-long giveaway and the ticket offer. The community programs add a longer-term dimension, with activities for students and young people outside the game-day setting.
The agreement also spans both the NBA team and its G League affiliate, giving The Home Depot opportunities to appear across multiple levels of local basketball. The announcement describes the programs and sponsorship rights, but does not provide financial terms or attendance and participation targets. The scale of the deal’s commercial and community impact cannot yet be measured from the disclosed details.
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How the Partnership Takes Shape
The Hawks and State Farm Arena framed the agreement as a partnership with a company that has a substantial connection to Atlanta. The sports organization’s president of business enterprise and chief commercial officer, Andrew Saltzman, said the deal would combine fan activations with programs that introduce local students to in-demand careers. His comments describe the organizations’ aims; the announcement does not report results from programs that have yet to run.
The community work is set to include youth clinics and DIY activities, alongside career exposure through Atlanta Public Schools. The announcement also says that beginning in the 2027-28 season, the Hawks will make an annual donation in support of The Home Depot Foundation’s work. It does not state the donation amount or specify the Foundation projects that will receive support.
““This partnership builds on our presence in live sports and gives us another meaningful way to show up for our customers around the moments that bring people together.””
— Allison Kolber, The Home Depot vice president of integrated marketing
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Terms and Program Details Unreleased
The announcement does not disclose the financial terms, exact length of the multiyear agreement or a schedule for each arena activation and community program. It also gives no participation goals, measures of success or donation amount for the Hawks’ annual contribution to The Home Depot Foundation starting in 2027-28. Further details about how students will be selected for career exposure activities have not been provided.
The planned giveaway covers all 41 regular-season home games and every Hawks playoff home game, but the announcement does not specify distribution quantities or whether other conditions will apply. It is also unclear whether all features will be introduced at once or rolled out over the agreement’s term.
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Game-Day Activations and Youth Programs
The next visible steps are the arena activations and “Build the Noise” giveaways during Hawks home games, alongside the Value Pack offer and sponsored team content. The announcement does not provide launch dates for individual elements beyond describing the giveaway schedule and the programs included in the agreement.
Community activities are planned through My Dreams Realized and the Community Court Tour. The Hawks’ annual donation to The Home Depot Foundation is scheduled to begin with the 2027-28 season. The organizations have not announced funding amounts or further dates, so those details remain pending.
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Key Questions
What did the Hawks announce?
The Atlanta Hawks and State Farm Arena announced a multiyear agreement naming The Home Depot their official home improvement partner.
What will fans see at State Farm Arena?
The Home Depot will be featured in spaces including the Hawks Fan Zone and Harry the Hawk’s Nest, as well as on arena signage and in-game shot-tracking and statistics integrations. A hammer-stick giveaway is planned for all 41 regular-season home games and every Hawks playoff home game.
What community programs are included?
My Dreams Realized will introduce Atlanta Public Schools students to construction, design and skilled-trade careers. The Community Court Tour will pair summer basketball and fitness clinics for ages 6 to 16 with Saturday DIY workshops.
Does the agreement include the College Park Skyhawks?
Yes. The Hawks’ NBA G League affiliate is included through branding, community ticketing and talent appearances.
How much is the partnership worth?
The announcement did not disclose the financial terms or the agreement’s exact duration. It also did not state the amount of the annual donation to The Home Depot Foundation, which is set to begin in the 2027-28 season.
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